The stylists have been selected to represent North America in the final live Color Challenge Competition this October in Berlin, which is the First Goldwell International Color Award. You can see some art work at www.goldwellusa.com even though I must say that Goldwell’s web presentation is not the one that you rely can enjoy beautiful work of north American and Canadian artists. Hope to see more in October from Berlin competition.
As Goldwell announced, national and international juries consist of famous independent hairstylists, members of the professional press and fashion experts. The jury’s decision will be based on the criteria: interpretation of the trend world, color technique, product use, appearance and attractiveness of the total style, harmony of cut and color, aesthetics of the picture and editorial character of the picture.